The Sales Process

The Sales Process

Kicest App's photo
Kicest App
Feb 5, 2024·

3 min read

The sales process is a framework that salespeople use to guide potential customers through the journey of becoming paying customers. It's a roadmap that starts with identifying potential customers (prospects) and ends with closing the sale and building a long-term relationship.

The specific steps of the sales process can vary depending on the industry, company, and product or service being sold, but there are some general steps that are common to most sales processes. These steps typically include:

Re-edited image source: piktochart


  • Prospecting: Identify potential customers who could benefit from your product or service. This could involve networking, attending industry events, or using lead generation tools.

  • Qualifying: Determine whether or not a potential customer is a good fit for your product or service. This involves asking questions to understand their needs, budget, and decision-making process.

If qualified:

  • Approach: Make contact with the potential customer and start a conversation. This could be done via email, phone, or in person.

  • Present: Present your product or service to the potential customer and explain how it can solve their problems. This could involve a sales pitch, product demo, or case study.

  • Handle objections: Address any concerns that the potential customer may have. This could involve providing additional information, addressing price concerns, or offering a trial.

If interested:

  • Close: Ask for the sale. This could be done directly or by asking the customer to commit to next steps, such as signing a contract or making a payment.

If not interested:

  • Stay in touch with the customer after the sale and ensure that they are satisfied. You can also try to nurture the relationship in the hopes of converting them into a customer in the future.


This is just a general or basic flowchart, and the specific steps in your sales process may vary depending on your industry, company, and product or service. However, following a well-defined sales process can help you to increase your chances of success and close more deals.

By following a well-defined sales process, salespeople can increase their chances of success and close more deals. A good sales process can also help to improve customer satisfaction and loyalty.

Here are some of the benefits of having a well-defined sales process:

  • Increased sales: A well-defined sales process can help salespeople to identify and qualify leads more effectively, which can lead to more closed deals.

  • Improved customer satisfaction: A well-defined sales process can help to ensure that customers are getting the right product or service for their needs, which can lead to improved customer satisfaction.

  • Reduced costs: A well-defined sales process can help to streamline the sales process and reduce the amount of time and money that it takes to close a sale.

  • Improved morale: A well-defined sales process can give salespeople a clear roadmap to follow, which can help to improve their morale and motivation.

In conclusion, If you're a salesperson, or a business owner who wants to improve your sales process, there are a few things you can do:

  • Define your ideal customer: Who are you trying to sell to? What are their needs and pain points?

  • Map out your sales process: What are the different steps that your salespeople will take to close a sale?

  • Train your salespeople: Make sure your salespeople are familiar with your sales process and know how to execute it effectively.

  • Track your results: Monitor your sales data to see what's working and what's not. Make adjustments to your sales process as needed.

I strongly believe that with patience and determination, these tested and trusted processes would help increase and boost your sales.